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Seite 10




Brave New World Revisited - Aldous HuxleyBrave New World Revisited
von Aldous Huxley
Taschenbuch, 02. September 2004          Auf Lager.

Preis: € 8,23 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)



In his 1932 classic dystopian novel, Brave New World, Aldous Huxley depicted a future society in thrall to science and regulated by sophisticated methods of social control. Nearly thirty years later in Brave New World Revisited, Huxley checked the progress of his prophecies against reality and argued that many of his fictional fantasies had grown uncomfortably close to the truth. Brave New World Revisited includes Huxley's views on overpopulation, propaganda, advertising and government control, and is an urgent and powerful appeal for the defence of individualism still alarmingly relevant today.




Contagious: Why Things Catch On - Jonah BergerContagious: Why Things Catch On
von Jonah Berger
Taschenbuch, 03. Mai 2016          Auf Lager.

Preis: € 7,64 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)



Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?




Frenemies: The Epic Disruption of the Advertising Industry (and Everything Else) - Ken AulettaFrenemies: The Epic Disruption of the Advertising Industry (and Everything Else)
von Ken Auletta
Audible, Audible Hörbuch, 07. Juni 2018          Jetzt als Download verfügbar.

Preis: € 13,08 (Lieferbedingungen s.u.)



An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled.

Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women - though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.

Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies', a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors and accusations of kickbacks and corruption swirl.  

We meet the old guard, including Sir Martin Sorrell, the legendary head of W P P, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency Group M, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and I B M.  

We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, Media Link, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.

Frenemies is essential listening, not simply because of what it says about this world but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing - revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.






Bayan, R: Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas - Richard BayanBayan, R: Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
von Richard Bayan
Taschenbuch, 01. März 2006          Auf Lager.

Preis: € 14,53 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)



Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas




Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale - Rick PageHope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
von Rick Page
Taschenbuch, 14. April 2003          Auf Lager.

Preis: € 14,36 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)



Master of the complex sale, Page is the author of the bestselling book, " Hope Is Not a Strategy, " and a sought-after sales consultant and trainer. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale-no matter how complex.




Ich wusste, was ich tat: Emil Julius Gumbel und der rechte Terror in der Weimarer Republik (Neue Kleine Bibliothek) - Dietrich HeitherIch wusste, was ich tat: Emil Julius Gumbel und der rechte Terror in der Weimarer Republik (Neue Kleine Bibliothek)
von Dietrich Heither
Taschenbuch, 27. August 2016     






Humberstone, F: How to Style Your Brand - Fiona HumberstoneHumberstone, F: How to Style Your Brand
von Fiona Humberstone
Taschenbuch, 11. Mai 2015          Auf Lager.

Preis: € 20,69 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)






HT WRITE COPY THAT SELLS: The Step-By-Step System for More Sales, to More Customers, More Often - Ray EdwardsHT WRITE COPY THAT SELLS: The Step-By-Step System for More Sales, to More Customers, More Often
von Ray Edwards
Taschenbuch, 03. März 2016          Auf Lager.

Preis: € 14,51 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)






Ideen visualisieren: Scribble - Layout - Storyboard Ein Handbuch der Entwurfstechnik
von Nesrin Schlempp-Ülker
Buch, Gebundene Ausgabe, 01. Oktober 2004          Auf Lager.

Preis: € 49,80 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)






Schnauze, Alexa!: Ich kaufe nicht bei Amazon, Vorsicht! Dieses Buch liefert überzeugende Argumente
von Johannes Bröckers
Taschenbuch, 02. November 2018          Auf Lager.

Preis: € 7,50 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)



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