Frenemies: The Epic Disruption of the Advertising Industry (and Everything Else) von Ken Auletta Audible, Audible Hörbuch, 07. Juni 2018 Jetzt als Download verfügbar.
Preis: € 13,08 (Lieferbedingungen s.u.)
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled.
Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women - though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.
Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies', a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors and accusations of kickbacks and corruption swirl.
We meet the old guard, including Sir Martin Sorrell, the legendary head of W P P, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency Group M, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and I B M.
We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, Media Link, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.
Frenemies is essential listening, not simply because of what it says about this world but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing - revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Dorm Room to Millionaire: How to Dream Big, Believe Big & Achieve Big von Alex Morton Audible, Audible Hörbuch, 09. September 2016 Jetzt als Download verfügbar.
Preis: € 20,08 (Lieferbedingungen s.u.)
Alex Morton, who's labeled the leading authority for Millennial Momentum Creation, showcases the exact strategies he's used to go from a broke college kid getting kicked out of the dorms and business school, to earning over $2, 500, 000+ at 26 years old. Alex led a sales organization of 15, 000+ reps that produced over $40, 000, 000 in sales, in four years. He also has coached and developed 21 others to achieve six-figure incomes.
If you're one of the select few who are serious about massive success, this book will explain everything for you. Most entrepreneurs struggle with a lack of vision, don't set the right type of goals, aren't focused, and don't live up to their full potential. Alex shows you the fastest and most effective ways to think much bigger much sooner, attract the success you desire, focus on what's important, explode your business into the rapid growing millennial market, build championship teams, develop rock star leadership, and manifest your dreams into reality.
We guarantee this is one of the only books you'll ever need to win big as an entrepreneur. It will assist you in making quantum leaps with your results as an entrepreneur and will help you grow as a person. The majority of people merely talk about success instead of going out there and doing whatever it takes to make it happen.
A World of Difference von Felicity Menzies Taschenbuch, 01. Mai 2016 Auf Lager.
Preis: € 9,94 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)
Logistik, Bd.3, Standorte (Oldenbourgs Lehr- und Handbücher der Wirtschafts- u. Sozialwissenschaften) von Wolfgang Domschke Buch, Gebundene Ausgabe, 06. Dezember 1995 Auf Lager.
Preis: € 27,38 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)
Personal Styles & Effective Performance: Make Your Style Work for You von David W. Merrill Taschenbuch, 15. Januar 1981 Auf Lager.
Preis: € 46,50 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)
How to Deal with Difficult People: Easy Strategies for Dealing with People You Can't Stand! (Office Skills Training Series) von Customer Service Training Institute Taschenbuch, 25. Juli 2013 Versandbereit in 1-2 Tagen.
Preis: € 10,54 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)
Welcoming Your Indian Guests: A Practical Guide for Hospitality and Tourism (Welcoming Your Multicultural Guests, Band 2) von Jessie Wong Taschenbuch, 19. November 2014 Versandbereit in 1-2 Tagen.
Preis: € 29,69 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)
La Convivencia en Armonía: Practicando la "Buena Educación", en nuestro día a día von Yelina A Nieto Taschenbuch, 24. Juli 2019 Auf Lager.
Preis: € 22,07 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)
Global Leadership Practices: A Cross-Cultural Management Perspective von Bettina Gehrke Taschenbuch, 01. Mai 2014 Versandbereit in 1-2 Tagen.
Preis: € 55,99 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)
Welcoming Your Chinese Guests: A Practical Guide for Hospitality and Tourism von Jessie Wong Taschenbuch, 10. April 2014 Versandbereit in 1-2 Tagen.
Preis: € 18,56 (Bücher Versandkostenfrei nach D, CH und A, bei Drittanbietern gelten deren Versandbedingungen)
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