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HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

Autoren: Harvard Business Review, Michael E. Porter, Rita Gunther McGrath, Thomas H. Davenport, Marco Iansiti

Erfolgreich systemisch verhandeln: Ganzheitliche Verhandlungsstrategien – Checklisten – Anwendungsbeispiele

Autor: Udo Kreggenfeld

Ausdrucksweise Verbessern: Entdecken Sie 13 Tipps für einen faszinierenden Wortschatz und eine großartige Kommunikation

Autor: Andreas Clark

Jonah Berger Collection 3 Bücher-Set (Contagious, Invisible Influence, Catalyst)

Autor: Jonah Berger

Verkaufen & Verhandeln mit Strategie – Erfolg im Vertrieb: Wie Sie Verkaufsprozesse erfolgreich führen und jeden Deal mit Erfolg abschließen (Opresnik Management Guides, Band 46)

Autoren: Marc Oliver Opresnik, Martin Limbeck

Erfolgreich aus- und einsteigen: Externe Unternehmensnachfolge im Mittelstand

Autoren: Wolf Wilder, Walter Bolinger, Yüksel Gök

Pitch to Win: The Tools That Help Startups and Corporate Innovation Teams Script, Design and Deliver Winning Pitches

David Beckett

Everything is Negotiable: 4th Edition

Gavin Kennedy

Organization Theory and Design: An International Perspective

Richard L. Daft, Jonathan Murphy, Hugh Willmott

Mediation in Bewegung: Ein Lehr- und Übungsbuch mit Filmbeispielen auf DVD (Buch-&-Film-Reihe Professionelles Konfliktmanagement)

Rudi Ballreich, Friedrich Glasl

Pre-Suasion: Channeling Attention for Change

Robert Cialdini Ph.D.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.

Drift into Failure

Sidney Dekker

The Power of Persuasion: Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want

Henrik Rodgers

Kommunikation verkaufen [Marketing, Design, Text]: Realistisch kalkulieren - klare Angebote erstellen - erfolgreich verhandeln

Elke Fleing

Art of Hosting: Wie gute Gespräche Führung und Zusammenarbeit verbessern

Ilse M. Pogatschnigg

Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition

Kerry Patterson

The New York Times best seller that changed the way millions communicate is now available in audio.

Perhaps once a decade, a book comes along that transforms people's lives in a very real, measurable way. This is one of them.

Crucial Conversations exploded onto the scene 10 years ago and revolutionized the way people communicate when stakes are high, opinions vary, and emotions run strong. Since then, millions of people have learned how to hold effective crucial conversations and have dramatically improved their lives and careers thanks to the methods outlined in this book.

Now, the authors have revised their best-selling classic to provide even more ways to help you take the lead in any tough conversation:

Crucial Conversations is filled with practical advice you can start using today:

Crucial Conversations gets you past the hard parts of dialogue and helps you achieve relationships that are real, productive, and that will enrich your life and career.

Rhetorik Buch: Reden Lernen! Redeangst überwinden, Vortrag halten, Ausdrucksweise verbessern: Ratgeber für Kommunikation, Smalltalk, Körpersprache, selbstbewusstes Auftreten bei jedem Vortrag

Autor: Ronny Marx

Wer wagt, gewinnt: Mutig verkaufen, Kunden gewinnen und Erträge steigern

Autor: Roman Kmenta

Wieder ZUFRIEDEN im Beruf: Von der Arbeit, die du hast, zu der Arbeit, die du willst

Autor: Christian Repplinger

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