Inhaltsangaben
Kurzbeschreibungen
Zusammenfassungen
Kurzbeschreibungen
Zusammenfassungen
Buch, Hörbücher:
Direktmarketing
Seite 6
Drei Bücher in einem - Geld verdienen im Internet - mit Dropshipping, Nischenseiten Affiliate Marketing und Kindle eBooks schreiben: Auf rund 350 Seite Schritt für Schritt zu finanzieller FreiheitAutor: Michael Jäckel
Taschenbuch, 20.02.2019
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Pinterest-Marketing: Erfolgreiches Online-Marketing mit Pinterest. Inkl. SEO, strategische Planung, Werbeanzeigen und Pinterest AnalyticsAutoren: Franziska von Lienen, Natalie Stark
Buch, Broschiert, 30.06.2021
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Loyalty Programs: The Complete GuideAutoren: Philip Shelper, Stacey Lyons, Max Savransky, Scott Harrison
Taschenbuch, 13.10.2020
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Konsumentenpsychologie und Konsumentenverhalten: Marketingpsychologie - Kunden verstehen und lesenAutor: Max Mittelstaedt
Taschenbuch, 30.12.2019
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your BusinessAutor: Kindra Hall
Gebundene Ausgabe, 24.09.2019
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class BrandAutoren: Al Ries, Laura Ries
Taschenbuch, 17.09.2002
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The E-Myth Enterprise: How to Turn a Great Idea into a Thriving BusinessAutor: Michael E. Gerber
Taschenbuch, 03.08.2010
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Traffic SecretsRussell BrunsonGebundene Ausgabe |
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into ProfitJoe Pulizzi, Robert RoseGebundene Ausgabe |
Successful Direct Marketing Methods: Interative, Database, and Customer-Based Marketing for Digital AgeBob Stone, Ron JacobsGebundene Ausgabe |
The Effortless Experience: Conquering the New Battleground for Customer LoyaltyMatthew Dixon, Nicholas Toman, Rick DeLisiTaschenbuchThis is a new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale. Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at C E B busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and resources trying to dazzle customers. Yet C E B's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, in-sights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked. " A business detective story, in which cherished truths are systematically investigated-and frequently debunked". ( Dan Heath, coauthor of Decisive, Switch, and Made to Stick). Matt Dixon is Executive Director of the Sales & Service Practice at C E B. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller Nick Toman is Senior Director of Research for C E B's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick De Lisi is Senior Director of Advisory Services for C E B's Sales & Service Practice and a noted public speaker and facilitator. |
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout SuccessSean Ellis, Morgan BrownGebundene AusgabeThe definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, Linked In was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like I B M, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall". . . |
Do Open: How A Simple Newsletter Can Grow Your Business (and it Can) (Do Books)David HieattTaschenbuch |
Mit YouTube und Pinterest Marketing zum erfolgreichen Unternehmen: Mit Social Media Marketing 2018 neue Kunden gewinnen und Geld verdienenJeff DonderoTaschenbuch |
Dialogmethode: Das Verkaufsgespräch per Brief und AntwortkarteSiegfried VögeleTaschenbuch |
ERFOLGREICH AUF INSTAGRAM: Wie du in 7 Monaten 67.000 Follower aufbaust, secrets der Influencer anwendest und dadurch Geld verdienst: Marketing Buch für Einsteiger und FortgeschritteneDogan SimsekTaschenbuch |
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessJoe PulizziGebundene AusgabeOne of F O R T U N E Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? E P I C C O N T E N T M A R K E T I N G One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don? t care about. Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act-without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything youneed to: Determine what your content niche should be to attract and retain customers Discover and develop your content marketing mission statement Set up a process for creating and curating epic content Learn how to leverage social and e-mail channels to create-and grow-your audience Measure the performance of your content-and increase your content marketing budget With in-depth case studies of how John Deere, L E G O, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the C M O of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now! P R A I S E F O R E P I C C O N T E N T M A R K E T I N G" From the man who invented content marketing. Listen to this guy. He really under |
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business (English Edition)Autor: Adele Revella
Kindle eBook und andere Ausgaben
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VIRAL! Social Media Marketing für Anfänger: Das Praxisbuch für Facebook, Instagram, TikTok, LinkedIn und co. - Dein Leitfaden zum Social Media Profi!Autor: Marius Bonnen
Kindle eBook und andere Ausgaben
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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days (English Edition)Autor: Brendan Kane
Kindle eBook und andere Ausgaben
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