Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money (JOSSEY BASS NONPROFIT & PUBLIC MANAGEMENT SERIES)Ken Burnett
Gebundene Ausgabe
Internationally acclaimed fund raising consultant, Ken Burnett has completely revised and updated his classic book " Relationship Fundraising", to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to implement creative approaches to relationship-building fundraising. It shows how to avoid common fundraising errors and pitfalls; apply the vital ingredients for fundraising success; build good relationships through marketing; achieve a greater understanding of their donors; communicate effectively with donors using direct mail, the press, television, the telephone, face-to-face contact, and more. It also prepares the readers for the challenges of twenty-first century fundraising.
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