Geschäftsentwicklung und Unternehmertum

The Bitcoin Standard: The Decentralized Alternative to Central Banking

Autor: Saifedean Ammous

Your Next Five Moves: Master the Art of Business Strategy

Autor: Patrick Bet-David

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Autoren: W. Chan Kim, Renée A. Mauborgne

Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire

Autor: Dan Martell

This is Marketing: You Can’t Be Seen Until You Learn To See

Autor: Seth Godin

EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

Autoren: Marty Cagan, Chris Jones

Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele

Autoren: Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg, Maik Eisenbeiß

1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd

Autor: Allan Dib

Logo Modernism

Autoren: Jens Müller, R. Roger Remington

Perfect Pitch: Mein Praxis-Handbuch für Lernende, Führungskräfte und CEOs (Iteration 1)

Autor: Lars Diener-Kimmich

Die 100.000 ? Jahresumsatz Strategie für Webdesigner: Was Sie als Web Developer abseits von Wordpress, Javascript und HTML für ein erfolgreiches Webdesign Business unbedingt benötigen

Roman Kmenta, Arian Simon

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel, Blake Masters

Every moment in business happens only once.

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them.

It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.

Progress comes from monopoly, not competition.

If you do what has never been done and you can do it better than anybody else, you have a monopoly - and every business is successful exactly insofar as it is a monopoly. But the more you compete, the more you become similar to everyone else. From the tournament of formal schooling to the corporate obsession with outdoing rivals, competition destroys profits for individuals, companies, and society as a whole.

Zero to One is about how to build companies that create new things. It draws on everything Peter Thiel has learned directly as a co-founder of Pay Pal and Palantir and then an investor in hundreds of startups, including Facebook and Space X. The single most powerful pattern Thiel has noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: What valuable company is nobody building?

HBR's 10 Must Reads on Change Management (including featured article "Leading Change,? by John P. Kotter)

Harvard Business Review, John P. Kotter, W. Chan Kim, Renée A. Mauborgne

Finanz- und Liquiditätsplanung in kleinen und mittleren Unternehmen: Finanzen kontrollieren, zahlungsfähig bleiben, Rating verbessern (Haufe Praxisratgeber)

Monika Haunerdinger, Hans-Jürgen Probst

Tuning für Ihr Unternehmen: Mit der richtigen Unternehmensstruktur - nicht nur finanziell - frei und unabhängig werden!

Dr. Nicole M. Hermann

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Gino Wickman, Mark C. Winters

Entrepreneurial Marketing: Sustaining Growth in All Organisations

Ian Chaston

Unternehmenscoaching: Märkte hinzugewinnen (Business-Themen)

Jürgen Arnold

The Market Gardener: A Successful Grower's Handbook for Small-scale Organic Farming

Jean-Martin Fortier, Marie Bilodeau

30 Minuten Strategie selber machen

Stefan Pastuszka

Geschäftsentwicklung und Unternehmertum