Objections: The Ultimate Guide for Mastering the Art and Science of Getting past NoJeb Blount, Mark Hunter - foreword by
Audible Hörbuch
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2 B is different than B2 C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.
Except for objections. There is democracy in objections. Every salesperson must endure many N Os in order to get to Y E S. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those N Os.
Following in the footsteps of his blockbuster best sellers Fanatical Prospecting and Sales E Q, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past N O - even with the most challenging objections.
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